The Rolex Oyster Perpetual Day-Date ‘Texas Timex’ Chronometer

If you are a Rolex watch enthusiast, you must be familiar with the popular nicknames associated with specific models like ‘Paul Newman’ or ‘Hulk’. Nonetheless, Rolex nicknames have been around for a long time, and they are likely to persist for many years to come. However, the nickname that has adhered for more than decades is the Rolex ‘President’ – officially known as the ‘Rolex Day-Date’. But, have you ever heard of the term ‘Texas Timex’? 

It might be surprising for you to know that Rolex’ signature Oyster Perpetual Day-Date watch is also known as the ‘Texas Timex’. Today, let’s have a quick look at the history behind how Rolex Day-Date came to be known as the Texas Timex. 

Rolex President – The Texas Timex

President Lyndon B. Johnson, the native to Texas, served as the 36th president of the United States from the year 1963 to 1969. President Lyndon underwent surgery and later, in a press conference while he pointed to the scar on his belly, all cameras turned towards the watch on his wrist. The watch was an 18ct yellow gold Rolex Oyster Perpetual Day-Date. While the watch had an intense effect on each Texan who dreamt of success, the Rolex Day-Date soon became a symbol of Texas-style success.

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However, Lyndon Johnson is also known to be the first President of U.S. who wore his Rolex Day-Date timepiece publicly. Besides, people assume that it is because of him that the watch was nicknamed as the ‘Rolex President’. Indeed, in 1966, Rolex published an advertisement manifesting that the Day-Date Chronometer was ‘The President’s Watch’, implying to President Lyndon B. Johnson’s watch choice. 

Now, the fact is that the solid 18ct yellow gold Rolex Day-Date watch fascinated every Texan so much that local jewellers failed to meet the demands and waitlists for the Day-Date. While Texas overflowed with cash, the state’s intonation of ‘Everything is Bigger in Texas’ typically served as the perfect environment for Rolex’s signature timepiece to become the sought-after watch.

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New York and California passed the time with wafer-thin, delicate cocktail timepieces, whereas Texas wanted a ticker but with guts. Indeed, Rolex watches were sold more in Texas by the middle of the 1980s than in any other state and also, most countries in Europe. In 1983, the retail price of 18ct yellow gold Rolex Day-Date started at about £6,538. However, despite the skyrocketing price, the robust and waterproof watch was grabbed by anyone who can afford it. Eventually, it became so pervasive in certain circles that the watch was nicknamed as the ‘Texas Timex’. 

Rolex’s venture in Texas

In 1945, Rolex set forth into the Texas market. However, the Geneva-based watch manufacturer sold its timepieces originally via jewellers such as Linz Brothers in Dallas. Linz Brothers sold more Rolex watches in 1950 than any other North American dealer. By 1970, Rolex watches sale in Texas reached a pinnacle, and long waitlists were common in Houston, Dallas, Austin, San Antonio and Midland.

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However, the allure of Rolex is yet strong in Texas. Today, one of the brand’s Service Centers is based in Dallas. Moreover, Rolex’s official website has over 33 authorised retailers in the Lone Star State. Thus, if you ask which the official state watch of Texas is, it would be indeed a yellow gold Rolex. 

How to Sell My Rolex Watch?

For those who are wondering ‘how to sell my Rolex watch’ or ‘where to sell my old Rolex watch’, it is foremost essential to choose a trustworthy watch buyer in London or anywhere in the U.K. With any trustworthy watch buyers, you can rest assured that you will obtain the most competitive price of your Rolex watch when selling it for cash. To begin with the process:

• Fill up the online form- Providing all the details of your luxury watch as much as possible
• Receive your initial price quote
• Send your watch or book an appointment to visit the office of your respective dealer in-person and get a final offer
• Accept it and get paid within minutes.